Apple Tops Interbrand's 2026 List as Nvidia Enters Top 10

Apple is still the world's most valuable brand. Interbrand's Best Global Brands 2026, published on 29 October, puts Apple's brand value at $514.6 billion, up 9.3% on last year. Microsoft is second at $443.7 billion (up 14.2%) and Google third at $389.3 billion (up 22.8%).

The biggest move at the top belongs to Nvidia. The chipmaker's brand value rose 71.5% to $74 billion, taking it into the top 10 for the first time, in sixth place, according to Interbrand's ranking and MediaNews4U's report on it, which credits demand for AI infrastructure and accelerated computing.

The top 10

1. Apple: $514.6 billion (up 9.3%)
2. Microsoft: $443.7 billion (up 14.2%)
3. Google: $389.3 billion (up 22.8%)
4. Amazon: $351.8 billion (up 10.0%)
5. Samsung: $105.2 billion (up 16.2%)
6. Nvidia: $74.0 billion (up 71.5%)
7. Instagram: $65.5 billion (up 14.4%)
8. Coca-Cola: $60.3 billion (up 0.4%)
9. Toyota: $59.5 billion (down 19.9%)
10. YouTube: $58.9 billion (up 21.7%)

Samsung said it has held fifth place for seven years in a row and credited record earnings from AI memory chips and its Galaxy devices. Coca-Cola is the only brand in the top 10 outside technology, media and cars, and its value barely moved.

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Risers and fallers

Behind Nvidia, the fastest risers in the top 100 were Spotify (up 37.8% to $20.5 billion, 39th), Uber (up 34.7% to $17.2 billion, 52nd), Caterpillar (up 33.1%), Shopify (up 28.4%) and Dell (up 22.1%), MediaNews4U reported.

Carmakers had the worst year. Tesla's brand value fell 37.8% to $18.3 billion, dropping it from 28th to 50th. Volkswagen fell 23%, Honda 21.8%, Toyota 19.9%, Mercedes-Benz 18.6% and BMW 17.9%. Entertainment overtook automotive as the second most valuable sector after technology, which now accounts for 48% of the list's total value. Ferrari, Hyundai, Kia and BYD grew against the trend.

Four brands are new to the list: Zurich (58th, $15 billion), Hitachi (90th), GE HealthCare (95th) and Hewlett Packard Enterprise (99th). In all, the top 100 is worth about $3.9 trillion, up 8.1%.