Stanbic IBTC Bank was named Brand of the Year at the 2026 African Marketing Confederation (AMC) Awards, and its Together4ALimb programme took Campaign of the Year and Best Cause-Related Campaign, according to Bizcommunity. The awards were presented on 24 September at the Radisson Blu Mosi-Oa-Tunya Livingstone Resort in Zambia, with finalists from 11 countries.
The campaign
Together4ALimb started in 2015 and has supported 250 children with limb loss across Nigeria, with prosthetics, healthcare and longer-term education support. Delivery partners include Total Health Trust and Ifean Health. The Steps by Stanbic IBTC app lets people join its yearly awareness walks virtually.
"What makes Together4ALimb particularly powerful is that it goes beyond the immediate physical transformation," said Matongo Matamwandi, president of the AMC. He said it stood out for pairing immediate support with sustained investment in the children.
The other winners
- Best Social Media Campaign: Zuri Seasoning (UAC Foods, Nigeria), 30 Days of Ramadan Cooking.
- Best Use of Local Insights: Muse Agency (Tunisia), 12 Million Voices for Carrefour Tunisia.
- Most Effective Campaign: mademarketing (Angola), Mercury: Beyond Connection for MSTelcom.
- Not-for-Profit and Public Sector: NASENI and AfriLabs, InnovateNaija.
- Tourism and Destination Marketing: StandUp MÍDIA (Mozambique), for Inhambane.
- Cause-Related runners-up: Airtel Malawi's Nzeru Connect, then Velocity Marketing's The Hangout (Ethiopia).
The next Africa Commerce Convergence Summit, which hosts the awards, goes to Addis Ababa in 2027, according to UG Standard.
