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OpenAI Is Using Discounts to Win Anthropic's Customers

Rippling, Replit and DataCamp have moved coding work to OpenAI after price cuts, The Information reports; one CEO says costs fell 80% to 90%.

A smartphone showing the OpenAI logo lies on a laptop keyboard in a dim room
Photo: Levart_Photographer, via Unsplash

[ The short version ]

  1. 01OpenAI is offering steep discounts to pull enterprise coding work away from Anthropic, The Information reports, as summarised by The Decoder.
  2. 02At HR software firm Rippling, OpenAI's share of coding work rose from 16% to 52% while Anthropic's fell from 57% to 18%.
  3. 03Replit switched after a discount of more than 30% on a contract worth over $100m a year; DataCamp's CEO says costs fell 80% to 90%.

The price war between the two biggest AI labs has reached the coding tools businesses pay for most. OpenAI is offering large discounts to win enterprise customers from Anthropic, and some are moving, The Information reports, according to a summary by The Decoder.

16% → 52%
OpenAI's share of Rippling's coding workload since May; Anthropic's fell from 57% to 18%Rippling CEO Parker Conrad, via The Information and The Decoder

Who moved

  • Rippling: chief executive Parker Conrad says OpenAI now handles 52% of the company's coding work, up from 16%.
  • Replit: switched after OpenAI offered more than 30% off a contract worth over $100m a year.
  • DataCamp: chief executive Jonathan Cornelissen says OpenAI's pricing cut the company's costs by 80% to 90%.
  • A US bank with more than $7bn in assets doubled its ChatGPT seats to 500 at no extra charge, paying under $7 a user instead of the usual $20 or more.

The 80% to 90% figure is one customer's own estimate of its total savings, not a published price cut. Neither company has confirmed the deal terms.

Margins for market share

The Decoder says OpenAI is partly buying market share at the expense of its margins, but is also cutting real prices through its Sol and Luna model lines. Both labs face pressure from Chinese models such as DeepSeek and Kimi, which offer comparable performance at a fraction of the cost.

  • #OpenAI
  • #Anthropic
  • #AIpricing
  • #coding
  • #enterpriseAI

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