Most small launches fail by being vague. A single page can fix that, if it answers six questions.
- Who is the one customer?
Not an audience. One kind of person, in one situation.
- What is the one problem?
If you need two sentences to describe it, it is two products.
- Where are the first fifty?
A group chat, a campus, a forum, a network. Pick one.
- What do they see first?
The page, the demo or the message that decides whether they stay.
- What does a good first week look like?
Write the number down before launch so you cannot move it later.
- Who will you ask for feedback?
Name five people, and ask them in person.
