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KFC Drops Pepsi for Coca-Cola After Nearly 40 Years

From January 2027, about 3,700 KFC restaurants in the US switch to Coke. PepsiCo says it has renewed its deal for KFC's restaurants abroad.

A lit KFC sign with the Colonel Sanders face on the side of a stone building at dusk
Photo: Kamara Rahmat, via Unsplash

[ The short version ]

  1. 01KFC will replace Pepsi with Coca-Cola at its roughly 3,700 US restaurants, starting in January 2027 and finishing by spring, ending a partnership that began in 1986.
  2. 02The switch covers the US only: PepsiCo told Reuters it has renewed its partnership with KFC International, without giving terms.
  3. 03KFC calls the deal part of its effort to evolve the chain; Coca-Cola promises new food-and-drink pairings.

The cola wars have a new casualty. KFC will start replacing Pepsi with Coca-Cola at its US restaurants in January 2027, ending a supplier relationship that has lasted almost four decades, Fox Business reports. The new drinks should be in all of its roughly 3,700 US locations by spring.

The tie goes back to 1986, when PepsiCo bought KFC. PepsiCo spun off its restaurants, including KFC, Pizza Hut and Taco Bell, in 1997 into the company now called Yum! Brands, but KFC kept pouring Pepsi.

Why KFC switched

KFC has faced growing competition from rival chicken chains in the US and launched its "Kentucky Fried Comeback" plan in 2025 to win customers back, The Daily Aus reports. "This partnership is about more than what's in the cup," said KFC president Catherine Tan-Gillespie. "It is another step in our work to evolve KFC, strengthen our restaurants, menu offerings and create a more relevant experience for today's customers."

Coca-Cola's Dagmar Boggs said the deal would let the two create new food-and-drink pairings. Neither side disclosed financial terms or what the switch will cost franchisees, who must change fountain equipment, syrup lines and menu boards, 1851 Franchise notes.

3,700
KFC restaurants in the US that will serve Coca-Cola instead of Pepsi by spring 2027According to Fox Business

Pepsi keeps the rest

The change is limited to the US. PepsiCo told Reuters it has renewed its partnership with KFC International, without giving details, and it has also renewed its Taco Bell deal. That leaves two of Yum's biggest US chains with rival drink suppliers. Pepsi confirmed to The Daily Aus that KFC stores in Australia will keep serving its drinks.

  • #KFC
  • #Coca-Cola
  • #PepsiCo
  • #brandpartnerships
  • #rivalry

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